Divisional Vice President of Commercial Services

Concord Hospitality Enterprises
Raleigh, NC

Description

Divisional VP of Commercial Services

The Divisional Vice President (VP) of Commercial Services is a strategic leader responsible for driving top-line revenue, market share growth, brand positioning, and digital performance across a multi-property hospitality portfolio. This role oversees Sales, Revenue Management, Distribution, Digital Marketing, and Commercial Analytics functions to ensure fully integrated, data-driven commercial strategies that maximize profitability and long-term asset value.

The Divisional Vice President partners closely with Operations, Sales, Digital Marketing, Revenue Management, Brand, and Ownership stakeholders.

As a Concord leader you are responsible to:

• Inspire greatness in your team.
• Encourage and support team members to reach their full potential.
• Create a work environment that is a Great Place to Work for All.
• Lead with integrity, transparency, respect, and professionalism.
• Care for your team, and their families.

Responsibilities:

Commercial Strategy & Leadership for the division:

• Develop and execute an integrated commercial strategy aligning Sales, Revenue Management, and Digital Marketing.
• Lead market segmentation, pricing strategy, channel optimization, and demand generation initiatives.
• Drive RevPAR, ADR, occupancy, direct booking share, and total revenue growth.
• Identify new revenue streams and commercial partnerships.
• Translate business objectives into measurable commercial KPIs.

Sales Leadership:

• Oversee group, corporate, leisure, and catering sales strategies.
• Direct account management, prospecting initiatives, and pipeline development.
• Build strategic partnerships and key client relationships.
• Implement performance management frameworks and sales productivity tools.
• Support new openings, repositioning’s, and market expansions.

Revenue Management & Distribution:

• Lead pricing, forecasting, and inventory optimization strategies.
• Ensure sophisticated yield management practices across all properties.
• Optimize channel mix, OTA partnerships, GDS, and brand.com performance.
• Drive data-backed decision-making through advanced analytics and reporting.
• Oversee RMS implementation and innovation initiatives.

Digital Marketing & E-Commerce:

• Direct digital acquisition strategies including SEO, SEM, paid media, and metasearch.
• Oversee website performance, UX optimization, and conversion rate improvements.
• Manage CRM strategy, email marketing, loyalty activation, and guest lifecycle campaigns.
• Leverage marketing automation and personalization tools.
• Aligning digital campaigns with sales and revenue goals to maximize ROI.

Data, Analytics & Performance Management:

• Establish commercial dashboards and forecasting tools.
• Monitor KPIs to include RevPAR Index, Market Share Index, direct booking contribution, CPA, and digital ROI.
• Conduct competitive intelligence and market trend analysis.
• Lead quarterly and annual commercial reviews with ownership and executive stakeholders.

Team Leadership & Culture:

• Collaboration with VPs and General Managers to ensure sales and marketing efforts align with operational capabilities.
• Build and mentor high-performing commercial teams.
• Foster cross-functional collaboration between Sales, Revenue, and Marketing.
• Champion innovation, agility, and accountability.
• Attract and retain top commercial talent.

Qualifications:

• 10+ years of progressive leadership experience in hospitality commercial functions.
• Must exhibit strong brand revenue system competencies and acumen.
• Proven success overseeing multi-property or regional portfolios.
• Deep expertise in sales strategy, revenue optimization, digital marketing, and distribution.
• Strong financial acumen with P&L oversight experience.
• Demonstrated ability to drive measurable revenue growth.
• Experience with RMS, CRM, digital advertising platforms, and commercial analytics tools.
• Executive presence with strong communication and stakeholder management skills.
• Bachelor’s degree required; MBA preferred.

Why Join Concord?

At Concord Hospitality, we put our Associates First. We offer competitive wages and a comprehensive benefits package for full-time associates, including:

• Medical, dental, vision, life, and disability insurance
• 401(k) with company match
• Tuition assistance
• Discounted hotel stays
• Extensive training and career development opportunities

We’re proud of our unique culture built on our five cornerstones: Quality, Integrity, Community, Profitability, and FUN. Join us in building an inclusive and rewarding workplace where everyone can thrive.

We are an equal opportunity employer and strongly support diversity and inclusion through our mission to be a “Great Place to Work for All.”

Pay range: $187,234 - $210,639

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.