Digital Marketing Manager

Concord Hospitality Enterprises
Raleigh, NC

Description

We are hiring a Digital Marketing Manager. (This is a remote role).

Summary:

The Digital Marketing Manager plays a critical role in leading and executing Concord’s outlined digital strategy across our hotels, restaurants, and other outlets. This role is responsible for managing Concord’s e-commerce business presence, driving topline e-commerce revenue, and providing a high-quality level of support.

Responsibilities:

• Oversee implementation of digital marketing plans
• Execute all prescribed tasks for a set of assigned hotels, restaurants and/or outlets in a timely and effective manner as set forth by the Concord digital marketing team
• Manage and lead a set of properties and outlets, responsible for the ecommerce strategy and performance for those properties.
• Research industry and competitive trends, gather data identifying opportunities and insights
• Assist and execute the strategy and plans of the digital marketing department
• Attend brand trainings
• Communicate with property personnel and business stakeholders, respond in a timely manner to digital marketing and direct requests
• Execute digital market audits and assessments across key digital channels. Ensure that digital content and collateral aligned with brand standards and policies
• Create and evaluate Hotel package/deals/specials
• Execute digital marketing initiatives as laid forth by the VP of Digital Marketing
• Search Engine Optimization and Content Optimization across key digital channels
• Create, execute, and optimize paid digital campaigns. Modify campaigns based on ROI analysis.
• Performance reporting on digital efforts
• Coordination of Digital Media and Imagery
• Assistance with digital marketing training, awareness, and communication operations
• Travel to hotels as requested by the Vice President of Digital Marketing

Qualifications & Skills:

• Typically requires a bachelor’s degree and at least 5 years of experience in a measurable role with a focus on marketing or digital strategy
• Hospitality Digital Marketing/Ecommerce Experience preferred
• Media Management, SEO, Website & Social Media Management
• Agency/On-Property/Relevant Travel Company Experience
• Professional Communication Skills both verbal and written, ability to coordinate
• Comprehensive knowledge of concepts and strategies in the fields of digital marketing and/or hospitality marketing
• Ability to work as part of a team
• Excellent organization, time management and project management skills. Ability to plan and think critically and creatively
• Ability to perform complex tasks and execute set processes
• Strong initiative and work ethic, ability to work with limited supervision

Here are some reasons our associates like working for us:

Benefits (Full Time Associates only):

Concord offers competitive wages and a comprehensive benefit package, which includes medical/ dental/vision plans, complimentary life insurance with options for enhancements, ST/LT disability offerings, a 401K plan with company match, tuition assistance, plus training & development as well as career advancement opportunities. Our health benefits become available after seven days of employment.

The Concord Culture:

Concord Hospitality invests in its associates by providing training and development to all levels of associates. Our “Associate First” culture supports and inspires personal development both within the workplace and beyond. Concord’s associates are what our company is built on, and we strive to recognize them for their hard work, dedication, and commitment to excellence. We value work life balance, diversity, and our commitment to provide the best customer service and quality accommodations in every market we exist. Concord is built on 5 cornerstones: Quality, Integrity, Community, Profitability and FUN! We support diversity and inclusion through our mission to be a “Great Place to Work for All.”

Pay Range: $27.84 - $34.81

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.