Description

Summary:

The Divisional Vice President of Marketing is a senior leadership role responsible for driving the overall marketing strategy and performance across our diverse portfolio of hotel properties. This position will lead a team of marketing professionals, collaborate with cross-functional leaders, and play a pivotal role in shaping the company's brand presence and revenue growth.

Strategic Leadership

• Develop and execute comprehensive, multi-year marketing strategies aligned with business objectives.
• Lead and guide hotels/resorts on all marketing related functions from a holistic approach including B2B and B2C cross-functioning marketing.
• Lead RFP process for all potential 3rd party agencies including but no limited to public relations, digital, branding , creative development, etc.
• Guide property leaders on the creation and implementation of annual marketing plans for the division’s hotel assets.
• Provide visionary guidance for brand development, especially for new independent and soft brand assets in collaboration with ownership.
• Identify and capitalize on market opportunities to differentiate our portfolio.
• Spearhead and negotiate high-impact strategic partnerships to enhance brand visibility and drive revenue.
• Guide future marketing capital investment through the analysis of KPI’s such as ROI.
• Collaborate with each property-based marketing director/manager to ensure all contracted 3^rd party agencies are being held accountable to the pre-determined KPI’s that illustrate success.

Team Leadership and Development

• Build, lead and mentor high-performing hotel marketing teams.
• Foster culture of innovation, collaboration and excellence within the portfolio.
• Oversee professional development of team members and succession planning.

Brand & Public Relations Management:

• Oversee development and maintenance of brand identities across the portfolio in collaboration with ownership group and selected branding agencies.
• Provide strategic direction for public relations efforts, including agency selection and campaign approvals.
• Identify and pursue thought leadership opportunities to elevate portfolio’s industry presence.

Digital Marketing and Technology:

• Collaborate with Director of Digital and/or property-based Director of Marketing to ensure cutting-edge digital marketing strategies are in place.
• Drive integration of marketing technology to enhance proficiency and effectiveness.
• Oversee optimization of digital channels, including website, OTSs and social media platforms.

Revenue and Performance Management:

• Work closely with Revenue Management to align marketing initiatives with revenue goals.
• Analyze marketing performance metrics and adjust strategies to maximize ROI.
• Present performance reports and strategic recommendations to senior leadership and owners.

Cross-functional Collaboration:

• Partner with Sales, Operations and other departments to ensure cohesive brand experiences.
• Serve as marketing liaison for brand partnerships (ie Marriott, Hyatt) to maximize exposure and profitability.

Working for Concord

Concord Hospitality invests in our associates by providing training and development at all levels. Our “Associate First” culture supports and inspires personal development both within the workplace and beyond. Concord’s associates are what our company is built upon, and we strive to recognize them for their hard work, dedication, and commitment to excellence. We value work life harmony, diversity, and our commitment to provide the best customer service and quality accommodations possible, in every market we exist.

Our cornerstones: Quality, Integrity, Community, Profitability and FUN!

If you are a proven leader, looking for a culture rich and award-winning company, and you are ready to lead an amazing brand in a great and thriving location…..we may be the perfect fit! Apply today!

Pay Range: $181,781 - $227,000